The Effect of Online Game Player’ Motivation on Selection of Celebrity Character

The Effect of Online Game Player’ Motivation on Selection of Celebrity Character

碩士 === 中國文化大學 === 國際貿易學系 === 100 === This research proposes that celebrity character and non-celebrity character have different interpersonal attraction and online game player’s motivation can influence player’s select celebrity character.This study conducted an experiment and recruited 342 voluntee...

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Bibliographic Details
Main Authors: Li, Chiuan-Luen, 李權倫
Other Authors: Lo, Shao-Kang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/44110754853833412705
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spelling ndltd-TW-100PCCU03230082015-10-13T21:02:32Z http://ndltd.ncl.edu.tw/handle/44110754853833412705 The Effect of Online Game Player’ Motivation on Selection of Celebrity Character 不同動機玩家對名人外型角色選擇意願的影響 Li, Chiuan-Luen 李權倫 碩士 中國文化大學 國際貿易學系 100 This research proposes that celebrity character and non-celebrity character have different interpersonal attraction and online game player’s motivation can influence player’s select celebrity character.This study conducted an experiment and recruited 342 volunteers. Results reveal that celebrity character’s interpersonal attraction higher than non-celebrity character, social motivation player are most select celebrity character than achievement motivation player and immersion motivation player. Lo, Shao-Kang 駱少康 2013 學位論文 ; thesis 36 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 中國文化大學 === 國際貿易學系 === 100 === This research proposes that celebrity character and non-celebrity character have different interpersonal attraction and online game player’s motivation can influence player’s select celebrity character.This study conducted an experiment and recruited 342 volunteers. Results reveal that celebrity character’s interpersonal attraction higher than non-celebrity character, social motivation player are most select celebrity character than achievement motivation player and immersion motivation player.
author2 Lo, Shao-Kang
author_facet Lo, Shao-Kang
Li, Chiuan-Luen
李權倫
author Li, Chiuan-Luen
李權倫
spellingShingle Li, Chiuan-Luen
李權倫
The Effect of Online Game Player’ Motivation on Selection of Celebrity Character
author_sort Li, Chiuan-Luen
title The Effect of Online Game Player’ Motivation on Selection of Celebrity Character
title_short The Effect of Online Game Player’ Motivation on Selection of Celebrity Character
title_full The Effect of Online Game Player’ Motivation on Selection of Celebrity Character
title_fullStr The Effect of Online Game Player’ Motivation on Selection of Celebrity Character
title_full_unstemmed The Effect of Online Game Player’ Motivation on Selection of Celebrity Character
title_sort effect of online game player’ motivation on selection of celebrity character
publishDate 2013
url http://ndltd.ncl.edu.tw/handle/44110754853833412705
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