How E-coupons of International Tourist Hotels Affect Purchase Intention: The Decomposition Theory of Planned Behavior
碩士 === 中國文化大學 === 觀光事業學系 === 100 === Coupon has been an important tool in the promotional activities. The history of the use of coupon could be traced from 100 years ago in the advanced century. Some people even call it as the third form of currency. This is why that the coupon is most commonly used...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15063975697509207484 |