| Summary: | 碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === 3C product replacement fast, even though the high-priced today, tomorrow perhaps that is not popular. This research brand-VIZIO, how it is from an unknown brand to the North American market to shine, the VIZIO use marketing strategies to make it to squeeze the brand- SONY,that the international brand in the North American market, and obtain market share in the throne.
In this study, brand-VIZIO flat-screen TVs in a competitive market can take advantage of the success of marketing strategies, so that their own products to stand out. VIZIO – William Wang, founder of its invited to the Ninth Global Views magazine Chinese business leaders summit speech, referred to "cross-border innovation V.S. brand experience in the profit and brand in the professional forum, representing a cross-border innovation, the brand's appeal is not unidirectional, but bi-directional response to the looming demand.
Compared to competitors in the "buy low cost and sell high price" SONY, PANASONIC, William Wang Share: VIZIO has been able to win in the high price of LCD TV market to parity strategy, mainly due to lower prices through the integrated supply chain management “buy high cost and sell low price ”strategy. Therefore VIZIO be regarded as the light of brand marketing strategy, but also worthy of this study.
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