A study of the marketing strategy of an international chain-store brand for fashion clothing:the case study on a Spanish clothing brand-ZARA
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 100 === Recently, many Taiwanese companies have started to transform themselves from some pure OEM/ODM manufacturers to the branding companies. In the era of globalization, not only the customers can purchase the products from their own countries, they can also buy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67661692470168590655 |