The Effects of Product Knowledge, Product Involvement, and Perceived Value on Purchase Intention: An Example of Kitchen Facilities
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 100 === Upon the shift in family structure, society and culture, the kitchen has gradually gained significance among customers, and they have begun to emphasize on the complete layout and deco. Owing to that, all kitchenware merchandisers strive to satisfy their cus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11005599404096339203 |