The research of SMEs brand and IMC – take a Taiwanese company as an example
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === 97.68% of Taiwanese companies are SMEs and they stand to be the important economic pillar in Taiwan. However, as prices of labor and material are soaring, SMEs face more challenges to create profit because they are lack of competitive capital, labor force a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51936738649886612494 |