The Effects of Perceived Brand Globalness on Taiwanese University Students’ Purchase Likelihood: An Empirical Study of Starbucks and 85°C Coffee Chain Stores
碩士 === 亞洲大學 === 經營管理學系碩士班 === 100 === Abstract The objective of this researchwas to explorethe effects of perceived brand globalness on Taiwanese university students’purchase likelihoodof Starbucks and 85°Ccoffee chain stores. Furthermore, perceived brand quality and perceived brand prestige was con...
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| Format: | Others |
| Language: | en_US |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24288929761471586015 |