The Impact of the Fitness Between Country and Product and Brand Image on Perceived Quality, Attitude toward Product and Purchase Intention-Using Volkswagen as an example
碩士 === 淡江大學 === 國際企業學系碩士班 === 100 === Country of origin is an important extrinsic cue when consumers choose products. However, with the development of globalization, it could be divided into country of design and country of manufacture/assembly. On the other hand, there are stereotypes of countries...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/81371961461056347523 |