The qualitative study of consumer’s experiential journey-An example of Korean idol “Girls’ Generation”
碩士 === 淡江大學 === 國際商學碩士在職專班 === 100 === As the experience economic age comes, consumers need things that touch their hearts and close to their lives even more than ever. They become to a decision maker combines with rational and emotional thought.They also prefer to experience a wonderful process...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11452822660126710694 |