A study of bundle selling in shopping website

• Main Authors: Shih-chieh Hung, 洪仕杰
• Other Authors: Dong-Her Shih
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/52624441774470826896

碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 100 === According to the behavior investigation of the network shopper, the price of the goods is an important influence factor that the network shopper thinks before doing shopping. In recent years , because the economy of Taiwan is depressed ,the manufacturer often uses the marketing method of making the goods up to attract consumers'' purchase , such selling tactics , consumer not only can some search cost sparingly , can also even obtain the favor at prices or the discount [12 ]. But use bundle selling, consumer really obtain to save cost? If consumers buy the goods by bundle selling, is it bundle selling goods item included count more than to collocate , can shopper save more cost? This page thesis is done in order to study samples with materials of the commodity price on several main shopping websites in Taiwan; Based on single specific commodity price materials of the shopping website , in addition with is it collocate commodity price materials of bundle selling to compare. Page this thesis real example result show, up to 93.91% bundle selling, have not been saved on the cost, cost-push instead; Find it is the most favorable that consumers buy the single specific goods. If consumer buy goods by bundle selling , is it goods one included in the bundle selling is counted while increasing, but only some are diminished a little for the percentage of price differential of the cost. Is it bundle selling goods item included count more than to collocate, in the cost is saved, it can obtain more cost to save to show difference nature.