A Study on the Benefits Identification and Realization Models of Cloud Customer Relationship Management
博士 === 國立雲林科技大學 === 資訊管理系博士班 === 100 === As the rapid developments of the Service as a Software (SaaS) service model of cloud computing, and the importance of CRM for modern organizations, SaaS CRM (or cloud CRM) is more immediately appealing to small and medium-sized businesses that lack resources...
Main Authors: | LiChuan Wang, 王麗娟 |
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Other Authors: | Huan-Ming Chuang |
Format: | Others |
Language: | en_US |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/29671027895039110928 |
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