Exploratory Research of Senior User for the Value of Online and Offline Social Networks

• Main Authors: Ju-Ping Chiu, 邱如蘋
• Other Authors: Tzyy-JaneLai
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/19026661977335349132

碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 100 === When facing two trends of aging and internet, seniors can enhance successful aging by the assistant of internet. In this paper, we discuss the social networks, including online and offline, will bring what kinds of value for improving successful aging. We hold five mini focus groups to interview seniors to collect their points of views toward two social networks. Based on Expectation-Confirmation Theory, we integrate the confirmed values of two social networks and the level of satisfaction of two social networks. The results have shown the confirmed values of offline social network are public spirit, learning, and health. And the confirmed values of online social network are contact, sharing, understanding the young, interactive communication, and relationship. Moreover, we also find out the relationship between two social networks is that seniors are more willing to use online social networks when they join offline groups but less willingness to attend offline activities held by online groups. Also, from interview, we marshal several online behaviors of seniors.