A Study on the Relationship Marketing of Cram Schools for College Entrance Exams: Using a Certain Cram School in Taoyuan County as an Example

碩士 === 元智大學 === 資訊社會學碩士學位學程 === 100 === This thesis discusses the relationship marketing practices of cram schools for college entrance exams, as well as the correlation between the sales performance of cram schools and their relationship marketing practices. It tries to analyze that correlation fr...

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Bibliographic Details
Main Authors: Li-Chien Lee, 李莉蒨
Other Authors: 謝登旺
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/74053592301105678033