Consumer Attitudes toward Mobile Advertising: Findings from In-App Ads
碩士 === 元智大學 === 資訊傳播學系 === 100 === The Apple App Store developed in 2008 and appealed to the Mobile App market. It created an entirely new appearance for mobile value-added service , changing the traditional operating model for mobile value-added services and completing a new App economy.As the us...
Main Authors: | I-Chieh Yang, 楊宜潔 |
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Other Authors: | Hsiao-HuiWang |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/27835892770277072547 |
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