Understanding Consumer Loyalty in the Mobile Application Context: A Value-in-Use Perspective
博士 === 國立中正大學 === 資訊管理學系暨研究所 === 101 === Mobile applications (apps) have undergone explosive growth and are changing people's everyday life and the ecology of the mobile industry. Apps have been commonly regarded as a significant and irreversible phenomenon in the mobile sector and received a g...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/75244110470495833485 |