Understanding Consumer Loyalty in the Mobile Application Context: A Value-in-Use Perspective

Understanding Consumer Loyalty in the Mobile Application Context: A Value-in-Use Perspective

博士 === 國立中正大學 === 資訊管理學系暨研究所 === 101 === Mobile applications (apps) have undergone explosive growth and are changing people's everyday life and the ecology of the mobile industry. Apps have been commonly regarded as a significant and irreversible phenomenon in the mobile sector and received a g...

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Bibliographic Details
Main Authors:	Wang, Hsiu-Yu, 王秀育
Other Authors:	Liao, Chechen
Format:	Others
Language:	en_US
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/75244110470495833485

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