A Study on Service Quality, Perceived Value, DM Advertising, Customer Satisfaction and Customer Loyalty –An Example of A Department Store in Taichung
碩士 === 中華大學 === 企業管理學系碩士班 === 101 === ABSTRACT Owing to the change of industrial structure and the awakening of consuming consciousness, consumers consult sales promotion on DM, consider the quality and price of products, and begin to set great store by service quality and perceived value when c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89762631192460913913 |