Exploring Factors Influencing the Intentions of the Users of Tourism Facebook Fan Pages to Share Information on Pages

碩士 === 中華大學 === 企業管理學系碩士班 === 101 === With the growing development of the Internet, dissemination of information has become much faster. The channel that enterprises deliver their marketing and promotional information is no longer limited to traditional TV commercials and print advertisement. With t...

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Bibliographic Details
Main Authors: Jhao-chen Jian, 簡肇辰
Other Authors: Hsiu-Yuan Wang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/qphehy