Communication Design of Candidate Figure Image in Graphic Campaign Ads - An Example of Local Council Elections in Taiwan
碩士 === 朝陽科技大學 === 工業設計系碩士班 === 101 === In recent years, the increasing elections in Taiwan have generated a large quantity of campaign ads. The formation of commercialization has urged the candidates to promote themselves by means of personal visual images, and to put more stress on the utilization...
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ndltd-TW-101CYUT50380022015-10-13T22:06:56Z http://ndltd.ncl.edu.tw/handle/48352774780557053324 Communication Design of Candidate Figure Image in Graphic Campaign Ads - An Example of Local Council Elections in Taiwan 平面競選廣告中候選人圖像之傳達設計─以台灣地方議員選舉為例 Chen-lin Kuo 郭俊麟 碩士 朝陽科技大學 工業設計系碩士班 101 In recent years, the increasing elections in Taiwan have generated a large quantity of campaign ads. The formation of commercialization has urged the candidates to promote themselves by means of personal visual images, and to put more stress on the utilization of gestures and body languages. The study expounds on “the improvement of the visual design qualities of campaign ads,” and analyzes the messages conveyed in the body languages of candidate figure images in the advertising, so as to conclude and examine the design problems of existing campaign ads. It proposes design concepts to the problems, as well as inspects the correlation between the candidate figure images and the messages within the advertising via the designing experiments of “reproducing the cases of the same topics.”The study concludes with methods of the main points of graphicdesign of campaign ads. The content is divided into three parts: (1)Construction of knowledge systems: the first part investigates the topic by the approach of cognitive psychology and non-verbal communications, analyzing the applications of the body languages when it comes to the expressions of candidate figure image. (2)Analyses of cases and inductions: Through the inductions of academic principles, this part analyzes existing cases on the basis of body languages and advertising messages. With comprehension of practical usages of candidate figure image, the relevant concepts and directions of designing references are proposed. (3)Design producing and conclusion: By the comparison and analyses of producing designs and existing cases, the main point of graphic design with body languages in campaign ads is concluded to four concepts, the coordination between the images and the slogans, the difference between body languages, the integrity of the gestures, and the concrete images of the descriptive environment. Pei-yu Tseng 曾培育 2013 學位論文 ; thesis 88 zh-TW |
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碩士 === 朝陽科技大學 === 工業設計系碩士班 === 101 === In recent years, the increasing elections in Taiwan have generated a large quantity of campaign ads. The formation of commercialization has urged the candidates to promote themselves by means of personal visual images, and to put more stress on the utilization of gestures and body languages. The study expounds on “the improvement of the visual design qualities of campaign ads,” and analyzes the messages conveyed in the body languages of candidate figure images in the advertising, so as to conclude and examine the design problems of existing campaign ads. It proposes design concepts to the problems, as well as inspects the correlation between the candidate figure images and the messages within the advertising via the designing experiments of “reproducing the cases of the same topics.”The study concludes with methods of the main points of graphicdesign of campaign ads.
The content is divided into three parts:
(1)Construction of knowledge systems: the first part investigates the topic by the approach of cognitive psychology and non-verbal communications, analyzing the applications of the body languages when it comes to the expressions of candidate figure image.
(2)Analyses of cases and inductions: Through the inductions of academic principles, this part analyzes existing cases on the basis of body languages and advertising messages. With comprehension of practical usages of candidate figure image, the relevant concepts and directions of designing references are proposed.
(3)Design producing and conclusion: By the comparison and analyses of producing designs and existing cases, the main point of graphic design with body languages in campaign ads is concluded to four concepts, the coordination between the images and the slogans, the difference between body languages, the integrity of the gestures, and the concrete images of the descriptive environment.
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author2 |
Pei-yu Tseng |
author_facet |
Pei-yu Tseng Chen-lin Kuo 郭俊麟 |
author |
Chen-lin Kuo 郭俊麟 |
spellingShingle |
Chen-lin Kuo 郭俊麟 Communication Design of Candidate Figure Image in Graphic Campaign Ads - An Example of Local Council Elections in Taiwan |
author_sort |
Chen-lin Kuo |
title |
Communication Design of Candidate Figure Image in Graphic Campaign Ads - An Example of Local Council Elections in Taiwan |
title_short |
Communication Design of Candidate Figure Image in Graphic Campaign Ads - An Example of Local Council Elections in Taiwan |
title_full |
Communication Design of Candidate Figure Image in Graphic Campaign Ads - An Example of Local Council Elections in Taiwan |
title_fullStr |
Communication Design of Candidate Figure Image in Graphic Campaign Ads - An Example of Local Council Elections in Taiwan |
title_full_unstemmed |
Communication Design of Candidate Figure Image in Graphic Campaign Ads - An Example of Local Council Elections in Taiwan |
title_sort |
communication design of candidate figure image in graphic campaign ads - an example of local council elections in taiwan |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/48352774780557053324 |
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