| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 101 === Tourism Factory is a new type of travel attraction, which it combine manufacturing, cultural industries and tourism. Therefore, it is worthy to understand what make the visitors’ come, and take it as a travel choice, so they would like to revisit. Hence, this study tries to investigate the impact of visitors'' motivation, tourism attraction and perceived value on revisiting.
This research took the visitors’ of Taiwan Mirror Glass Enterprise as the objects, and 324 effective questionnaires were collected. The results showed that majority of the visitors are female, with age of 21-30, university level of education, unmarried dominated, services industry of occupation, Central region, monthly income of NT $ 20,001-30,000. The motivation, tourism attraction and perceived value were about the upper levels, and revisit intention is moderate. Regression analysis showed that both tourism attraction and perceived value have a significant positive impact on revisiting willingness, with the perceived value a higher degree of impact. MANOVA showed that the subjects'' personal information to visit the motivation, tourist attraction, perceived value and revisiting willingness individually partly significant differences.
Therefore, this study suggests that regular replacement of industry exhibition and experience, and interpretation through game could be used as way to increase the willing of revisit. In addition, we proposed environmental education and combined with communities and to reduce the gap between weekdays and weekends crowds.
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