The Study of Relationships Among Attraction, Revisit Intention, Perceived Values, tourist attractiveand motivation-A Case Study Based on Taiwan Mirror Glass Enterprise Tourism factory.
碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 101 === Tourism Factory is a new type of travel attraction, which it combine manufacturing, cultural industries and tourism. Therefore, it is worthy to understand what make the visitors’ come, and take it as a travel choice, so they would like to revisit. Hence, this...
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ndltd-TW-101CYUT56750412015-10-13T22:29:41Z http://ndltd.ncl.edu.tw/handle/45131013182692586705 The Study of Relationships Among Attraction, Revisit Intention, Perceived Values, tourist attractiveand motivation-A Case Study Based on Taiwan Mirror Glass Enterprise Tourism factory. 觀光工廠參觀動機、觀光吸引力、知覺價值與重遊意願關係之研究-以台灣玻璃館為例 Yu-Pu Lin 林妤璞 碩士 朝陽科技大學 休閒事業管理系碩士班 101 Tourism Factory is a new type of travel attraction, which it combine manufacturing, cultural industries and tourism. Therefore, it is worthy to understand what make the visitors’ come, and take it as a travel choice, so they would like to revisit. Hence, this study tries to investigate the impact of visitors'' motivation, tourism attraction and perceived value on revisiting. This research took the visitors’ of Taiwan Mirror Glass Enterprise as the objects, and 324 effective questionnaires were collected. The results showed that majority of the visitors are female, with age of 21-30, university level of education, unmarried dominated, services industry of occupation, Central region, monthly income of NT $ 20,001-30,000. The motivation, tourism attraction and perceived value were about the upper levels, and revisit intention is moderate. Regression analysis showed that both tourism attraction and perceived value have a significant positive impact on revisiting willingness, with the perceived value a higher degree of impact. MANOVA showed that the subjects'' personal information to visit the motivation, tourist attraction, perceived value and revisiting willingness individually partly significant differences. Therefore, this study suggests that regular replacement of industry exhibition and experience, and interpretation through game could be used as way to increase the willing of revisit. In addition, we proposed environmental education and combined with communities and to reduce the gap between weekdays and weekends crowds. jui-yuan chu 朱瑞淵 2013 學位論文 ; thesis 71 zh-TW |
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碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 101 === Tourism Factory is a new type of travel attraction, which it combine manufacturing, cultural industries and tourism. Therefore, it is worthy to understand what make the visitors’ come, and take it as a travel choice, so they would like to revisit. Hence, this study tries to investigate the impact of visitors'' motivation, tourism attraction and perceived value on revisiting.
This research took the visitors’ of Taiwan Mirror Glass Enterprise as the objects, and 324 effective questionnaires were collected. The results showed that majority of the visitors are female, with age of 21-30, university level of education, unmarried dominated, services industry of occupation, Central region, monthly income of NT $ 20,001-30,000. The motivation, tourism attraction and perceived value were about the upper levels, and revisit intention is moderate. Regression analysis showed that both tourism attraction and perceived value have a significant positive impact on revisiting willingness, with the perceived value a higher degree of impact. MANOVA showed that the subjects'' personal information to visit the motivation, tourist attraction, perceived value and revisiting willingness individually partly significant differences.
Therefore, this study suggests that regular replacement of industry exhibition and experience, and interpretation through game could be used as way to increase the willing of revisit. In addition, we proposed environmental education and combined with communities and to reduce the gap between weekdays and weekends crowds.
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author2 |
jui-yuan chu |
author_facet |
jui-yuan chu Yu-Pu Lin 林妤璞 |
author |
Yu-Pu Lin 林妤璞 |
spellingShingle |
Yu-Pu Lin 林妤璞 The Study of Relationships Among Attraction, Revisit Intention, Perceived Values, tourist attractiveand motivation-A Case Study Based on Taiwan Mirror Glass Enterprise Tourism factory. |
author_sort |
Yu-Pu Lin |
title |
The Study of Relationships Among Attraction, Revisit Intention, Perceived Values, tourist attractiveand motivation-A Case Study Based on Taiwan Mirror Glass Enterprise Tourism factory. |
title_short |
The Study of Relationships Among Attraction, Revisit Intention, Perceived Values, tourist attractiveand motivation-A Case Study Based on Taiwan Mirror Glass Enterprise Tourism factory. |
title_full |
The Study of Relationships Among Attraction, Revisit Intention, Perceived Values, tourist attractiveand motivation-A Case Study Based on Taiwan Mirror Glass Enterprise Tourism factory. |
title_fullStr |
The Study of Relationships Among Attraction, Revisit Intention, Perceived Values, tourist attractiveand motivation-A Case Study Based on Taiwan Mirror Glass Enterprise Tourism factory. |
title_full_unstemmed |
The Study of Relationships Among Attraction, Revisit Intention, Perceived Values, tourist attractiveand motivation-A Case Study Based on Taiwan Mirror Glass Enterprise Tourism factory. |
title_sort |
study of relationships among attraction, revisit intention, perceived values, tourist attractiveand motivation-a case study based on taiwan mirror glass enterprise tourism factory. |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/45131013182692586705 |
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