A Study of Competitive Strategy of DRAM Memory Marketing Changes in Semiconductor Packaging and Testing Industry – An Example of A Company
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 101 === Abstract The rise of handheld mobile devices and Taiwan PC-based memory manufacturing company result in a serious crisis of survival. Its corresponding IC packaging and testing companies have been transformed into a multi-product-driven company. In response t...
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Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/06016281323643847405 |