The Study of Online Word-of-Mouth (WOM) Credibility and Consumer Purchase Intent- Taking Facebook as an Example
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 101 === In the highly network-dependent generation, online communication seems to become a trend. Information sender passes information through the network to other consumers and the information receiver is most concerned about the credibility of source informati...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/56466479598398178156 |