The Impact of Negative Humorous Appeals and Regulatory Focus on the Political Advertising Effectiveness – The Moderating Effects of Political Cynicism
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 101 === The purpose of this study is to discuss the impacts under different degrees of negative political advertising (negative humorous advertising / negative advertising) and regulatory focus (promotion focus / prevention focus) and in various types of political cy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8mg96v |