The Brand Emotion Model: Its Measurement and Impact on Purchase Intention
碩士 === 義守大學 === 管理學院管理碩博士班 === 101 === In this study the impacts between brand emotion and brand trust on consumers’ purchase intentions was compared. We also used structural equation model to examine a higher-order model of brand love including seven core elements: self–brand integration, passion-d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84484689235069702392 |