Influence of Check-in Media Types on Advertising Effectiveness in Social Media

碩士 === 開南大學 === 資訊及電子商務學系 === 102 === Online social activities are becoming more and more popular and convenience with the advance of information technology and network in recent years. Many companies have started to use check-in services which are regarded as a means of marketing and advertising. T...

Full description

Bibliographic Details
Main Authors: Fan Kai-Chun, 范凱鈞
Other Authors: 劉季綸
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/76505471496720673085