The Effects of Experiential Marketing and Affective State on Purchase Intention - An Empirical Study on Customized Gift Receivers
碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 101 === The Effects of Experiential Marketing and Affective State on Purchase Intention - An Empirical Study on Customized Gift Receivers Graduate Student: Peak Wu Advisor: Dr. Pei-Hung Ju Institute of Executive Master of Business Administration National Kao...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47465535658755940200 |