The Involvement and Brand Equity of Smartphones Influence the Consumers’ Purchase Intention
碩士 === 嶺東科技大學 === 國際企業研究所 === 101 === This study takes smartphone consumers in the greater Taichung area as the research target, tried to explore the influence of involvement and brand equity on consumers purchase intention. The convenience sampling method was used to collect the primary data. A tot...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44057301396782174573 |