A Study of Hua-Zong-Cup Volleyball Championship Induced with Sport Tourism Development

• Main Authors: Yi-Ping Wu, 吳宜萍
• Other Authors: Bau-min Tu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/04111395089309556143

碩士 === 康寧大學 === 資訊傳播研究所 === 101 === Owing to the comprehensive implementation of two-day weekend in Taiwan since 2001, the public have had much more time to engage in a wide variety of leisure activities. Consequentially, the integration of sports and tourism has become the mainstream of leisure industry.Such activities, especially sport events, have been promoted actively by government and private enterprises in order to bring in crowds of tourists. Through an empirical study on the 33rd Hua Zong Cup Volleyball Championship organized by Tainan City Government, this work aims to investigate the economic benefits and tour desire as well as sports tourists’ attitude towards the integration of sports and tourism. Additionally, personal background information serves as independent variables in this study to explore the cognitive differences of people among various dimensions of the development of sport tourism. Participants in the 33rd Hua Zong Cup Volleyball Championship serve as subjects in this study. The data were collected through the questionnaire named “The development of sport tourism,” and were analyzed through descriptive statistics, one-way ANOVA and Pearson's correlation. The major findings of this study are summarized as follows: 1. The sports tourists are mainly young male students in low level of consumption who come from southern Taiwan. Most of then have participated in such activities for more than four times and show strong inclination to partake in such activities again. 2. For all subjects, the rank of participation motivations is interest of volleyball, inspecting and learning tactics, competing for the score of sport achievement. 3. Milkfish balls is not only the favorite cuisine for the sports tourists but also the most popular local specialty for them to purchase as gifts. 4. The patterns of diet of sports tourists in Hsuehchia district include western-styled breakfast chain store, bento for lunch/dinner, dissert is bread and beverage is bottled water. 5. The main purpose for the sports tourists is this sport event rather than tourism. 6. The sports tourists are satisfied with the arrangement of this sport event. 7. Some services not provided by the host are highly required. 8. The sports tourists look forward that the sport tourism and sport festival activities can be developed by the Hua Zong Cup.