The Study of Experiential Marketing to the Purchase Intention of Travel Products - Discuss the Roles of Push and Pull Travel Motivation
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 101 === Thanks to the government''s continuous hard work on diplomatic development and huge promotion of the policy of the travel and tourism industry, the related numbers of traveling abroad and visiting in Taiwan are climbing constantly. Therefor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fjbhz4 |