The impact of Smartphone new products in the supply chain and sales end price - event study analysis
碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 101 === This study analyzed three brand new products smartphone announcement effect, mainly aimed at testing new smartphone product supply chain and sales side abnormal returns, abnormal returns analysis comparing three brands and industry sub-group effect. In this s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90743157672155052934 |