A Study on Consumer’s Orientation to Body SPA Space and Message Ways

• Main Authors: Hui-Ching Huang, 黃惠靜
• Other Authors: Hsiu-Chin Wang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/18306207337327326318

碩士 === 明道大學 === 設計學院碩士班 === 101 === The purpose of this study was to analyze massage techniques and spaces design which consumer preference. In response to the economy era of beauty and creative exerperience’s industries will coming. Body SPA industry was development in R.O.C. for a long time, but it almost focus on the quantitative of the massage techniques which consumer preference. For the massage techniques and space design which consumer preference, it lack of qualitative research. The study used the qualitative research, for the Body SPA operators and consumers which used the interview by field investigation. For the interview techniques which situations were at “relaxed” and “stress-free” to dialogue. The result showed the proprietors were mostly combined with variety of massage techniques in the type of massage. But the consumers preferred aromatherapy. In the space design, although there were a variety of styles available in the market, such as Bali style, Japanese Zen, Oriental Aesthetic or European style, The projection of the guidance principles for the space design almost focus on relax, comfortable, warm and covert for the proprietors, but for the type of styles which were unapparent. That was the reason why the consumers had not apparent preference any particular style of space design.