The Effect of Personified Animals in Advertising: An Exploration of Action and Emotion as Determinants of Personification Level.
碩士 === 國立政治大學 === 廣告研究所 === 101
Main Author: | 黃家萱 |
---|---|
Other Authors: | 張卿卿 |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/05059158881928723901 |
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