The Influence of Price Promotion、Brand Image and Perceived Value on Consumer Purchase Intention－A Study of Brand Packaging Tea Drink's Market in Tainan City
碩士 === 國立成功大學 === 企業管理學系專班 === 101 === This study is to understand how the tea drinks market operators master the habits and preferences of customers, find the homogeneity of the demand in the different customers between different ethnic groups, and further implement the market segmentation strategy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3wja6t |