The Antecedents for Word of Mouth Intentions and Continued Enrollment for English Language Cram Schools in Taiwan

碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 101 === In Taiwan, the educational service industry is quite strong. Buxibans, which are known as cram schools or study centers offer an important service to an expanding clientele. Word of Mouth (WOM) is crucial to the buxiban industry. Equally important to the in...

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Bibliographic Details
Main Authors: MichaelSidebotham, 施博傑
Other Authors: Alan J. Webb
Format: Others
Published: 2013
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