A Study of Sport Sponsorship for The Chinese Professional Baseball
碩士 === 國立體育大學 === 體育推廣學系碩士班 === 101 === The qualitative approach was applied in this study where the Chinese Professional Baseball League was chosen as the main research object. This research had interviewed three marketing manager and three company marketing or promotion chef. This survey aim to il...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66139433346280016798 |