The Competitive Strategy Analysis of Google Play and Apple App Store in Smart Phone Industry

碩士 === 國立交通大學 === 管理學院科技管理學程 === 101 === In the telecommunication industry, the growing Smart Phone breaks the closed 2G network and also accelerate the all kinds of mobilized mobile application. Moreover, the Apple and Google, who provide leading mobile operation platform both presented the own bra...

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Bibliographic Details
Main Authors: Hung, Chien-Ting, 洪千婷
Other Authors: Yuan, Benjamin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/z4t8e5