A Contextual based Social Referral Mobile Advertising Mechanism

碩士 === 國立交通大學 === 資訊管理研究所 === 101 === Mobile devices, such as smartphones and Tablets, have been so popular that they are to be indispensable to daily life, which brings a bright future for mobile advertising. Many great companies have adopted mobile advertising in their services, such as Apple and...

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Bibliographic Details
Main Authors: Pan, Qiang, 潘強
Other Authors: Li, Yung-Ming
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/83791349745453188513