A Study on the Effect of Content Intensity, Blogger Reputation and Product Acquirement on Purchase Intention
碩士 === 國立中央大學 === 資訊管理學系 === 101 === With the popularity of blog marketing, more and more venders begin to compensate bloggers with cash or products for recommending their products or services. As a result, many bloggers turn professional and lives on writing blogs. Some famous bloggers even pro...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/31403538498105352308 |