A Study on the Implementing of Green Marketing in Enterprises – An Investigation of the Leezen Enterprise Limited liability company
碩士 === 國立中央大學 === 高階主管企管碩士班 === 101 === The research is based on Ottman’s seven green marketing strategies including green mainstream, green consumer, green marketing paradigm, green product, innovate sustainability, communicating sustainability, establishing credibility, partnering for success....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08549829280854686060 |