客家文創產業品牌建立之研究:以台客藍、台灣藍、客農知香、阿金姐為例

碩士 === 國立中央大學 === 客家研究碩士在職專班 === 101 === This research aims to investigate the establishment of Hakka Cultural and Creative Industry. We could not only understand the building process of this industry, but its contribution and inspiration according to the four cases that were chosen as the research...

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Bibliographic Details
Main Authors: Yu-chun Chuang, 莊玉莙
Other Authors: Min-hsiu Chiang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/25629686921699675163