The Effect of Perceived Risk, Time Pressure and Reference Price to Purchase Intention: The B&;B as An Example
碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 101 === B&;B(Bed-and-Breakfast) accommodation in areas due to lack of space tourism, and derived accommodation type. B&;B with local resources to provide comfortable and affordable accommodation and feel at home, give the consumer experience local customs a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v9tb4y |