The Influenc of ad appealing on Brand Attitude: Exploring the Moderating Role of Brand Attachment And Involvement
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 101 === Toward to the progress of time, many companies will be updated regularly to keep their LOGO fresh and modern image, however, when the change of the LOGO design, too radical a change might annoy consumers or destroy the image of the brand before investing. In or...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94570474067787800140 |