A Strategic Analysis of the Traditional Pastry Industry: A Case Study of the Old Snowflake Bakery in Fengyuan

碩士 === 南華大學 === 國際暨大陸事務學系公共政策研究碩士班 === 101 ===   Fengyuan is the birthplace of traditional pastry as early as the late Qing Dynasty. It got the reputation of “the town of pastry.” With the progress of time, Western pastries gradually infiltrated into the eating habits of Taiwanese. Facing the impact...

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Bibliographic Details
Main Authors: Yu-pin Hsu, 徐玉嬪
Other Authors: Tzu-yang Chang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/zean33