The Study of Consumers Perception, Intention, Behavior of Green Hotels and Ecolabels in Penghu

• Main Authors: Wei, Chao-Chi, 魏兆琪
• Other Authors: Chao, Hui-Yu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/17483464222142668269

碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 101 === As part of our global village, the earth's resources for the current extent of the damage and environmental abatement should really take responsibility for deep introspection and actively seek solutions, green concept for the current efforts of the industry, an important issue. Tourism industry is closely related with the Earth's resources and the environment, and therefore more environmentally tourism resources to actively protect the heart, this study focuses on study consumers perception, intention and behavior of green hotels and ecolabels in Penghu. In this study, as well as consumers of Penghu tourism as the main research object to Penghu tourism consumers and the implementation of ecolabels green hotels perception, intention and green consumer behavior relationships. Magong survey of the island but the place was a total of 288 valid samples, and supplemented by the relevant literature SPSS12.0 Dimensions for descriptive statistics and correlation, regression and other statistical analysis, the results of this study show Ecolabelling Perception on green consumption is a significant positive influence intentions; Green Hotels perception on green consumption intention more positive impact, green consumption intentions for green consumer behavior and daily willingness Individually significant positive environmental behavior affected. Finally, the study recommendations and future research directions, hoping for Penghu industry, government, and academic communities on the implementation of environmental protection can be helpful.