A Study on Market Segmentation and Consumer’s Behavior of Red Glutinous Rice – Case of Guangfu Township, Hualien County
碩士 === 國立屏東科技大學 === 農企業管理系所 === 101 === The study conducted a questionnaire survey mainly on consumers,the subject, of red glutinous rice from Guangfu Township who are grouped on the basis of their emphasis upon product attribute.Statistical methods including descriptive statistics, paired-samples t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91416944421508869040 |