Did You Download Game Apps Today? Exploring Factors Affecting Mobile Device Users'' Intention and Behavior to Download Games
碩士 === 國立中山大學 === 傳播管理研究所 === 101 === Mobile gaming now accounts for one of the top consumer behaviors on mobile device with estimates of 15billion market value by 2015. The goal of this study is to explore factors affecting mobile device users to download game apps based on the Unified Theory of Ac...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75462727638127410662 |