民俗節慶活動行銷公關策略研究—以《Hello!愛情城市台南七夕嘉年華》為例
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 101 === In Tainan there is a traditional coming of age ceremony for 16 year-old children on July 7 on the lunar calendar. Since 2000 Tainan government has taken place folk activities every summer to celebrate this ceremony. After Tainan City merged with Tainan Count...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03683413322954610138 |