The study of cultural creative industries management mode in creative art affairs of Ximen'ss Red House

• Main Authors: SHIH, CHIA WEN, 石佳文
• Other Authors: LIAO, SHIH JHANG
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/11140649554812656641

碩士 === 國立臺灣師範大學 === 社會教育學系 === 101 === In the early Taiwan, Original Equipment Manufacturing has created several economic miracles and specific producing mode. However, with the end of Industrial Era and accessing into modern 2010, all kinds of industries has transformed and updated, especially from the producing Industry to creative cultural industries, which focus both on creativity and marketing. According to the successful example of developing cultural creative industries in Korea, the current cultural economy trend in the worldwide and our government’s policy conducting orientation, cultural industries has become one of crucial industries our country would like to promote in the future. Hence, it is essential to establish the operation mode and system for cultural industries and related cultural issues, which prosper the cultural industries accordingly in our nation. This study aims to describe the current marketing strategies and the developing situation of creative affairs at Red House Theater in Ximending in Taipei. Through analyzing the role and position of manager for cultural creative industries and the current domestic law of art authorization, this study proposes the need and possibility of cultural manager and constructs the initial system which is fit for cultural manager in Red House Theater. The findings of this study are as follows: 1) the type of merchandise in Red House affairs is mainly on handicrafts, which lack category variety; 2) the research, selling and marketing of creative products are not specialized so that it’s not easy for brand value to be established and possessed larger market economic scales. 3) the creators in Red House Theater has form the concept and need of cultural creative manager, and they expect the establishment of manager system to be formed in the near future.