A Study on the Marketing Strategies of National Forest Recreation Area-on the case of Manyueyuan National Forest Recreation Area
碩士 === 國立臺北大學 === 公共行政暨政策學系碩士在職專班 === 101 === National forest recreation area is established to achieve certain objectives of governmental policies. Therefore, its marketing strategies require more than the usual 4Ps. In this case, this study proposes another 2 Ps: Policy and Partnership. This study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39983165797127164157 |